Marketing of Public Universities in Nigeria

Abstract

Marketing strategies are one of the strategies adopted globally to market educational institutions, especially universities. The article discusses the challenges of marketing Nigerian public universities within and outside the country. Secondary data was used to support the points raised in the article. The secondary data were sourced from print material and online publications by recognized institutions and individual authors. The paper concludes that lack of marketing programme, poor international outlook, the poor reputation of Nigerian universities, admission procedure problems, poor quality of teaching, inadequate infrastructural facilities, insecurity problems, unstable academic calendar, quota system policies, shortage of academic staff, poor international ranking, poor quality of research output, un-conducive learning environment, poor website designs, corruption problems and Administration and management Model

In order, for effective marketing of public universities to be possible the government should increase the funding of public universities. This will enable the university administrators to procure the needed human and material resources to fix the gaps in the system. It will also aid in delivering quality teaching and research in all public universities across the country.